Youtube Marketing Tips – Make the Best Online Videos Around
You know you’ve done it. You’re part of the YouTube generation and you’ve not only watched videos but uploaded them as well. Once you did that though you realized the quality of your video just sucked. You tried a variety of things and still aren’t happy with the quality.
So here’s the skinny on what you need to do to get your videos to be all they can be on YourTube without massive headaches, expensive hardware and Hollywood-sized editing budgets. The following are the major points to take into account prior to uploading your videos.
Resolution ” YouTube display in a fairly specific resolution and to help their compression utilities get your video up with the minimum of loss of quality you need to match your video up to their resolution. Since theyre using 720p now, which means you should have 1280×720 pixel resolution you need to set your video resolution accordingly. This will cut down on compression time and give you a better idea of what your video will look like in the end. Its not so bad really. The resolution is HD and that means that you can get a real HD experience out of YouTube.
Bitrate ” You’re asking what the heck that is right? Well simply its now much information your video will contain per period of time. Normally this comes up in Kilobytes or Megabytes per second. Obviously in this regard the higher the better. However if you go too high the video files will far exceed the limitations of YouTube so you need to learn balance Grasshopper. In this case you still want a high number but you dont want it to be sky high. Somewhere around 6Mbps to 8Mbps is a good range. Then when the video gets to the YouTube compactor itll have enough data to retain quality. YouTube can handle up to 1GB of file but only 10 minutes so pay attention to that also.
What else can you do to help YouTube make your video the best it can be? Well you can make sure your audio tracks are set to MP3 or AAC encoding (44.1KHz Stereo) for one. Another thing you can do is make sure the file format is H.264, MPEG-2 or MPEG-4 format because quite simply, YouTube doesnt really like much else. You can get yourself a video editor that handles multiple formats to help you with all of this and so that you can convert and edit as you need. You need not pay a lot for one, even Quicktime Pro is only $30. Finally, you can keep your video file above 30 frames per second and this will help reduce jitter after the compression process.
Once you’ve got all this, upload your video, wait for YouTube to process it and you should a nice looking video pushed out to the site for your friends, family and complete strangers. Good luck in your video marketing efforts.
